This Earth Month, Bonterra Organic Estates is partnering with Allbirds, an eco-friendly footwear brand, on pop-up “sip and shop” events at several retail locations. This partnership is a match made in heaven: Rooted in a shared commitment to responsible business practices and environmental stewardship, each organization is also a B Corp, reflecting our commitment to using business as a force for good.
At these sip-and-shop events, customers can try on comfortable, fabulous shoes while savoring Bonterra’s collection of wines. Interactive displays made of eco-friendly materials will tell the story of Bonterra’s Regenerative Organic Certified® wines, a complementary story of regenerative agriculture that is also at the heart of Allbirds footwear.
Each event will also include a donation to a mission-aligned nonprofit partner organization. Nonprofit partners include Conscious Kitchen, dedicated to implementing healthy, seasonal food programs in California public schools; and Tackle Hunger, committed to inspiring people across the nation to address hunger in their local communities.
A range of Bonterra’s organically grown wines will be available, including Chardonnay, Sauvignon Blanc, and Cabernet Sauvignon. Events will take place at select Allbirds retail locations in Northern and Southern California, Texas, and New York.
If you live in one of these areas – or are looking for a fun reason to visit one of them! – here are the details.
Allbirds Stanford: 660 Stanford Shopping Center Room 9, Palo Alto, CA
Friday, April 19 and Saturday, April 20, 1-7 pm
Allbirds Walnut Creek: 1259 Broadway Plaza, Walnut Creek, CA
Saturday, April 20 and Sunday, April 21, 1-7 pm
Allbirds Century City: 10250 Santa Monica Blvd Suite 1985, Los Angeles, CA
Saturday, April 20 and Sunday, April 21, 1-7 pm
Allbirds Austin: 1011 S Congress Ave Bldg 1 Ste 120, Austin, TX 78704
Friday, April 19 1-7 pm
Allbirds Houston: 2503 Amherst St Ste A121, Houston, TX 77005
Friday, April 19 1-7 pm
Allbirds New York: 73 Spring St, New York, NY 10012
Saturday, April 20 and Sunday, April 21, 1-7 pm
It’s no accident that these events are happening during Earth Month, a month that serves as a global reminder of our responsibility to protect and preserve the planet we call home. While some businesses may use Earth Month as an opportunity for surface-level gestures or greenwashing, the folks behind Bonterra and Allbirds are proud to stand out from this crowd. We genuinely prioritize sustainability and environmental stewardship. We understand that our actions today directly impact the planet’s future, and we believe in taking concrete steps to minimize our ecological footprint and promote sustainable practices.
At Bonterra, we don’t just pay lip service to sustainability; we back it up with tangible efforts and investments. From implementing organic and regenerative farming methods and promoting biodiversity to reducing waste and carbon emissions, we actively seek ways to operate more sustainably across our entire supply chain. We continually strive to innovate and lead by example in the pursuit of a healthier planet for generations to come.
This is a great opportunity to get to know two organizations doing their best to change the world, one responsible business at a time.
